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textales Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or app?

When ordering or registering on our site, as appropriate, you may be asked to enter your camera or other details to help you with your experience.

When do we collect information?

We collect information from you when you or enter information on our site.
How do we use your information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
How do we protect your information?

We do not use vulnerability scanning and/or scanning to PCI standards.
We only provide articles and information. We never ask for credit card numbers.
We do not use Malware Scanning.

We do not use an SSL certificate
• We only provide articles and information. We never ask for personal or private information like names, email addresses, or credit card numbers.

Do we use ‘cookies’?

We do not use cookies for tracking purposes

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, some features will be disabled. that make your site experience more efficient and may not function properly.

However, you will still be able to place orders .
Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.

Third-party links

We do not include or offer third-party products or services on our website.


Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users.

We have not enabled Google AdSense on our site but we may do so in the future.

California Online Privacy Protection Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require any person or company in the United States (and conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. – See more at:

According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on the first significant page after entering our website.
Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes:
• On our Privacy Policy Page
Can change your personal information:
• By emailing us

How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?
It’s also important to note that we do not allow third-party behavioral tracking

COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.

We do not specifically market to children under the age of 13 years old.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
We will notify the users via in-site notification
• Within 7 business days

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to:
• Send information, respond to inquiries, and/or other requests or questions

To be in accordance with CANSPAM, we agree to the following:
• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is used.
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, you can email us at
• Follow the instructions at the bottom of each email.
and we will promptly remove you from ALL correspondence.
Contacting Us

If there are any questions regarding this privacy policy, you may contact us using the information below.

Last Edited on 2017-02-22

Textales Demo edition

Demo Textile is developed in collaboration with Unit040, Johan van den Acker Textielfabriek and Studio Toer.

Bedtime Stories Demo Textile was developed to open up the concept of Bedtime Stories to wider application areas. While fairy tales and kids led to a very interesting direction, the project team aimed to allow people to think along and to imagine the combination of Augmented Reality on textiles in their context for their use, and not to be limited by the initial fairy tale setting. It is common to use swatches as smaller textile samples in textile industry to give an idea of the proposed product line to the prospective clients. Similarly, software companies offer demo versions of their applications to communicate and to give an understanding of the experience their specific software offers. To be able to communicate to both fields, the project team decided to create a small piece of textile with an application communicating the essence of the project in a context-neutral way. Therefore, the chosen theme was a textile field with digitally growing flowers.

Demo Textile cloth can be used on a surface, but also on a body or wrapped around different objects, etc. Demo Textile is an open-use cloth, therefore, different ideas and concepts can be explored with it. When scanned with the software application on a tablet or smartphone device, the digital flowers appear on top of the red canvas. The flowers can be manipulated by touching the textile. When developing the Demo Textile, the team put considerable effort into fine-tuning the textile pattern to achieve a result where the designers were happy with the aesthetics and the image recognition Augmented Reality application would result in a stable 3D projection of flowers on the textile surface. Getting to know the basics of image recognition software over several design iterations helped the graphic designer to propose a very stable end design – when the cloth was moved, the flowers moved along much more smoothly and more reliably than in previous versions.

Demo Textile is a woven cloth with digital flowers growing from it. The red surface resembles the Brabants bont – the textile pattern originating from Brabant area, where Eindhoven, the hometown of the project, is situated. The flowers represent cultures of the project partners involved at the moment of developing the concept. Three tulips stand for the Dutch and one cornflower for the Estonian involved in the project.

The application is available for Android devices in Google Play as Textales Demo edition.

For further details and the full research rationale behind the work, please see Kristi’s PhD thesis.

Textales DreamBear edition

Crafting sustainable smart textile services

Kristi Kuusk’s PhD thesis titled “Crafting sustainable smart textile services”
Crafting sustainable smart textile services
Crafting sustainable smart textile services, Kristi Kuusk. Cover: Kerstin Zabransky

The world is looking for solutions to major sustainability challenges that developed with the consumer culture. Among other fields and aspects, the way people design, produce, wear and dispose clothes in the traditional cradle-to-grave model has gained interest. The garment life cycle is continuously innovated from different angles. Examples of sustainable materials, business models and ways of thinking about clothing appear in research and practice both. Independently, the fashion scene gets more and more curious about the possibilities of using electronics and digital properties in clothing, also known as fashion technology, wearable technology and smart textiles. The marriage of the two worlds, that closely influences many people, carries potential concerns and opportunities. Textile manufacturing was one of the drivers of the development of technology from pre-industrial craftsmanship to today’s industrialized consumer culture. In this work, crafts and craftsmanship are taken as an example of sustainable living. The traditional crafts and sustainability are discussed in the context of the developing field of smart textile services. This doctoral dissertation examines the following central research question: what are craft and sustainability qualities and how are they implicitly used in the design of smart textile services?


The public PhD defence ceremony took place on 18. Feb 2016:
Chairman: A.C. Brombacher
1st promotor: prof.dr. R. Wakkary
copromotor(s): S.A.G. Wensveen, dr. O. Tomico Plasencia
Comittee: prof.dr. L.-L. Chen, prof.dr. N. Nimkulrat (Estonian Academy of Arts), ir. K. van Os (Philips Research), dr. K. Niinimäki (Aalto University, School of Arts, Design and Architecture)


The dissertation brings together the smart textile examples with three different levels of integration of textiles and technology:

  1. Separated – Digital Stories on Textile exemplified by: QR coded Embroidery, Bedtime Stories, Textales Dream Bear, and Textales Sunny Sunday editions.
  2. Integrated – Body Sensing and Actuating Networks exemplified by: Felt ball, Tender, and Vibe-ing.
  3. Combined – Thermocraft exemplified by: CHACUN(E), YBML, and Butterfly Lace.

Through expert interviews, Kristi discovers craft and sustainability qualities in smart textiles and suggests ways of implementing those in designing sustainable smart textile services.

Academic publications related to the PhD dissertation:

Journal articles

  • Kuusk, K., Wensveen, S., & Tomico, O. (accepted). Craft Qualities evolving from traditional crafts to smart textile services. Studies in Material Thinking, 16.
  • van der Velden, N. M., Kuusk, K., & Köhler, A. R. (2015). Life cycle assessment and eco-design of smart textiles: The importance of material selection demonstrated through e-textile product redesign. Materials & Design, 84(C), 313–324.
  • Kuusk, K., Tomico, O., Langereis, G., & Wensveen, S. (2012). Crafting Smart Textiles – a meaningful way towards societal sustainability in the fashion field? The Nordic Textile Journal, 1(6-15), 6–15.

Book chapter

  • Kuusk, K. (2013). Crafting Meaningful Smart-Textiles. In Social Fabric (pp. 27–31). Eindhoven: SOCIAL FABRIC.

Proceedings & Conference Contributions

  • Kuusk, K., Kooroshnia, M., & Mikkonen, J. (2015). Crafting Butterfly Lace – Conductive Multi-Color Sensor-Actuator Structure. Presented at the International Symposium on Wearable Computers, Osaka.
  • Kuusk, K., Wensveen, S., & Tomico, O. (2014). Crafting Qualities in Designing QR-coded Embroidery and Bedtime Stories (pp. 1–12). Presented at the Art of Research V, Helsinki.
  • Kuusk, K., Niinimäki, K., Wensveen, S., & Tomico, O. (2014). Smart textile products and services in sustainability context (pp. 1–8). Presented at the Ambience 14&10i3m, Tampere.